By Steve Spraitzar, Public Relations, White Pony Express
Heralded nonprofit White Pony Express (WPE) has launched a campaign to collect and distribute gift cards to the survivors of the Los Angeles fires. Gift cards will offer recipients the flexibility to address unique needs and circumstances during this challenging time. Each gift card will be accompanied by a heartfelt, hand-written message of love and support.
While many supplies are being collected and offered to those impacted by the fires, meeting specific needs—such as correct clothing size/style or food appropriate to culture and dietary requirements—can be difficult. WPE’s gift card campaign provides an adaptive, customizable solution that addresses people’s unique needs and preferences.
Says WPE CEO Eve Birge, “A gift card empowers individuals to make their own choices about what they truly need. Many people receive gift cards over the holidays they’d like to donate; others will provide practical gift cards they feel are most needed at this time. Including a heartfelt message along with the gift card is a way to share our love and solidarity.”
This is not the first time White Pony Express has aided survivors of natural disasters. In 2018, at the urging of WPE’s Founder Dr. Carol Weyland Conner, the organization sent vans full of high-quality food and clothing, along with cash donations, to help the survivors of the devastating Camp Fire. This continued for 10 months, as needs remained long after federal aid and the cameras pulled back.
Gift cards for those impacted by the Los Angeles fires can be mailed to the attention of Eve Birge or dropped off at WPE’s headquarters, 2470 Bates Ave Suite D, Concord, CA 94520. Contact WPE’s Volunteer Coordinator to learn about card-making opportunities and other volunteer projects: Volunteer@whiteponyexpress.org.
We encourage the public to spread the word about WPE’s gift card campaign to benefit those impacted by the fires in Los Angeles.
About White Pony Express (WPE): Founded in 2013 by Dr. Carol Weyland Conner, WPE is a volunteer-powered 501(c)(3) organization with a mission to eliminate hunger and poverty by delivering the abundance all around us to those in need—with love. WPE’s Food Rescue Program operates seven days a week, recovering a daily average of 12,000 pounds of high-quality, surplus, fresh food from over 80 local food outlets. This nutritious food is redistributed within 24 hours to 100+ nonprofit recipients who feed the hungry. Since its inception, WPE has rescued and delivered more than 27 million pounds of nutritious food—equal to 21 million meals—and prevented more than 39,000 tons of CO2 emissions from entering the air we breathe.
