In the midst of the recession in 2010 American Express created Small Business Saturday® on the Saturday after Thanksgiving to encourage people to Shop Small and bring more holiday shopping to small businesses.
In 2011, the U.S. Senate unanimously passed a resolution in support of Small Business Saturday, and officials in all 50 states participate. It even gets a shout-out from the president of the United States.
You might not realize it, but every time you pick up a cup of coffee from your favorite neighborhood cafe or buy a gift from a local family-owned store, you’re shopping small and making a difference.
Small Business Saturday continues to be an annual holiday shopping tradition – just one part of the larger Shop Small Movement that supports small businesses every day and everywhere.
So, this Saturday, Nov. 26 Shop Small®, shop local, shop Contra Costa.
To learn more about Small Business Saturday click here.
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